This campaign for an attorney client went live in June 2017 and was designed to create leads for the practice's growing adult guardianship work. Prospects who entered their contact information received an e-mail that required them to confirm their subscription to the client's e-mail list.
Prospects were then re-directed to a landing page with the PDF download and a secondary call to action to schedule a consultation with the attorney.
The final piece of the campaign was a welcome e-mail that was automatically generated when prospects downloaded the checklist.
Are You Ready for the Next Phase of Your Child's Life?
Caring for your disabled minor child is second nature to you at this point. Now that your child is 18, you need to move to the next phase, which will require jumping through some legal hoops. I would be happy to help you with the details. Make an appointment with me today to talk through what needs to be done to guarantee a happy transition for your family.
SEE THE LANDING PAGE
Download the PDF to see the landing page copy in context.