I created this content strategy for Regenuity's own blog efforts in February 2017. It outlines important aspects of the brand and strategies for promoting them. It also contains a roadmap for concrete steps to take to achieve the agency's marketing goals.
To acquire new clients and retain existing clients by demonstrating our digital marketing expertise with substantive, useful content.
● Professionals, often with advanced education (think doctors and lawyers)
● May have had bad experiences with SEO/marketing agencies making promises they couldn’t deliver on
● Ultimately want more clients/customers/patients and will measure success by leads generated
- Managing content strategy
- Managing blog concepts
- Accuracy and attention to detail
- Responsibility for blog development process and review
READ THE STRATEGY
Download a PDF copy of the document to see more of my content strategy skills.